Cradle to Cradle

On April 12, 5:30-7pm, the Center for Sustainable Enterprise at UNC Kenan-Flagler Business School and the Cherokee Gives Back organization present a conversation (in person or via webcast) with William McDonough, author of Cradle to Cradle, Remaking the Way We Make Things

CRADLE TO CRADLE’S® TRIPLE TOP LINE: GROWING THE ECONOMY, THE ECOLOGY AND SOCIAL REVENUES.

Welcome and introduction by Thomas F. Darden, CEO of Cherokee Investment Partners – Koury Auditorium, UNC Kenan-Flagler Business School – registration site

William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a “Hero for the Planet” in 1999, stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.”

Mr. McDonough is the founding principal of William McDonough + Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. He is also the cofounder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.

More about William McDonough


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